I try to get out and see some demos at least once month, and last night I attended Fashion + Tech SF’s 3rd Year Anniversary to check out what was new in well, fashion and tech. There were three startups that seemed promising. The first two are StylSavvy and Flit. While StylSavvy is still pursuing the stylist/consumer market, given the direction the most directional retailers are going in terms of incorporating mobile technology into their brick-and-mortar shopping experience, StylSavvy’s intuitive shopping app is ripe for white-labeling. Flit, another shopping app, is busier in its interface, but more consumer-ready, plus I like the comparison feature. If pressed though, as a consumer, I’d pick StylSavvy if only because it’s the closest practical thing to Cher’s closet app from Clueless.
The third interesting startup is Ajent, and it’s interesting because it capitalizes on the paralyzing decision making process that comes from overwhelming choice by straight-up telling you what items to buy to get a certain look (looks are updated thrice weekly). Who knew lack of choice could be so liberating? The one thing I’d like to see improved is better matching between the look and suggested products, but overall they’re on the right track in terms of being streamlined and user friendly. Ajent’s competitors require uploading, tagging, and/or digging around for “get the look” options… tedious.
As an aside, every now and again, I’m amazed to think back to my childhood when none of this technology was around. “How did we get by?” I’d think. But then I saw this image and realized maybe it’s because no matter how sophisticated our technology gets, it’s in our human nature to do inane things. We just get to do them on spiffier platforms.