“Chinese men are more independent and used to shopping for themselves. They behave differently from Europeans and Americans where [menswear] is usually purchased by women for men.”
-Desiree Bollier, CEO of Value Retail, in WWD referring to a Bain study that shows Chinese men spend over 2x more than Chinese women at retail. 8.7 billion yuan ($1.38 billion USD) v. 3.5 billion yuan ($554.7 USD). And, it’s not just for business or personal gifts anymore. To read more, check out this presentation by Bain and this post by China Travel Trends for McKinsey’s take.
Photo of Chinese retailer, Landmark’s new Landmark Men store from Jane Dough.